Vittorio Assaf Net Worth: How he Earn Name and Fame from restaurant Business


  • Vittorio Assaf co-founded Serafina Fabulous Pizza on 79th Street in New York City, together with his business partner Fabio Granato.
  • Assaf and Granato established the Serafina Restaurant Group, aiming to create a unique dining experience that combined authentic Italian cuisine with a trendy and vibrant atmosphere.
  • The Serafina brand has garnered widespread acclaim and recognition, earning a reputation for its high-quality Italian cuisine, stylish ambiance, and exceptional customer service.

Vittorio Assaf, a prominent figure in the hospitality industry, is known for his successful career as a restaurateur and entrepreneur. Born in Beirut, Lebanon, Assaf’s journey to success is a testament to his hard work, determination, and entrepreneurial spirit. In this article, we will delve into the different aspects of Vittorio Assaf’s life, including his early life, personal life, education, career, awards and achievements, and Vittorio Assaf net worth.

Early Life

Vittorio Assaf was born and raised in Beirut, Lebanon. Growing up in a bustling city, Assaf was exposed to a vibrant culinary scene from an early age. His love for food and hospitality started at a young age, as he observed his mother’s talent in the kitchen and experienced the warmth and joy of sharing meals with family and friends. These formative years sparked a passion within Assaf, igniting his desire to pursue a career in the hospitality industry.

Early Life Vittorio Assaf
Early Life Vittorio Assaf

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Personal life

Vittorio Assaf was married to Charlotte Bonstrom for over 20 years. They have two children together, Vittorio Jr. and Valentina. However, in 2021, their marriage faced challenges when Charlotte Bonstrom had an affair with Thierry Gillier, her twin sister’s ex-husband. This led to their separation and the process of getting a divorce.

Following his separation from Charlotte Bonstrom, Vittorio Assaf began dating model Nya Gatbel. Also, Vittorio Assaf gained attention in 2021 when he was seen kissing Aoki Lee Simmons, the daughter of Russell Simmons, in St. Barts. They were reported to be enjoying each other’s company and spending time together.

Personal Life Vittorio Assaf
Personal Life Vittorio Assaf


Assaf’s pursuit of excellence led him to pursue a degree in hotel management. He attended the prestigious Les Roches International School of Hotel Management in Switzerland, where he honed his skills and acquired valuable knowledge about the industry. During his time at the school, Assaf developed a deep understanding of the intricacies of running a successful restaurant, from managing staff to creating exquisite menus and providing exceptional customer service.


After completing his education, Vittorio Assaf embarked on a journey that would shape his career. He started working at various renowned restaurants and hotels, gaining valuable experience and expanding his network within the industry.

Career Vittorio Assaf
Career Vittorio Assaf

1995: Vittorio Assaf, along with his business partner Fabio Granato, launched the highly acclaimed Serafina Fabulous Pizza on 79th Street on the Upper East Side in New York City.

2003: Assaf and Granato founded the Serafina Restaurant Group, aiming to create a dining experience that combined authentic Italian cuisine with a trendy and vibrant atmosphere. Following the success of their first Serafina restaurant, the team expanded the Serafina brand across three continents, opening dozens of outlets in the United States and elsewhere.

At present, Vittorio Assaf continues to be actively involved in the Serafina Restaurant Group, overseeing its operations and ensuring the delivery of exceptional dining experiences to customers. His dedication and entrepreneurial spirit have contributed to the ongoing success and growth of the Serafina brand.


His restaurants have been praised for their innovative menus, impeccable service, and inviting ambiance. Assaf’s commitment to excellence has earned him a dedicated following of loyal customers and has solidified his position as a leader in the industry.

Vittorio Assaf Net Worth

He is a successful businessman and Vittorio Assaf net worth expand to $25 million as the co-founder of Serafina Restaurant Group which is known for serving the best Northern Italian cuisine. Before getting success in this restaurant, her opened other restaurants, that are:

  • 1985: Caf√© Condotti, on 58th St. and Madison Avenue
  • He also started a tanning salon named Portofino Sun Centre at 58th St. and Madison Avenue


Vittorio Assaf’s journey from Beirut to becoming a successful restaurateur is nothing short of inspiring. His passion for food, coupled with his unwavering commitment to excellence, has propelled him to great heights in the hospitality industry. As he continues to innovate and expand his business empire, it is evident that Vittorio Assaf’s net worth will only continue to grow, solidifying his legacy as a true visionary in the culinary world.

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